So-called “the smile curve” is refers to now the world industrial chain, the research and development, the production, circulate various link’s added value curve presents “the both sides high, middle low” the shape. In “the smile curve”, an end is the research and development, the design, another end is the sale, the service, middle processes the production. Similarly, “the smile curve” is called by the shoes profession the enterprise development the lifeline.
We all know, the increasingly competitive with shoes, especially in the international impact of the new rules, excess capacity, homogenization of competition, science and technology content is not enough, and so on shortcomings exposed, bitter experience, many trade-oriented xieqi have transition. In recent years, China Xieqi side actively explore domestic and international markets, while striving to develop new products constantly in technology research and development and brands trading efforts, firmly hold the “smile at the ends of the curve”, which itself remains steady development trend. A few days ago, and outgoing messages, welcome xieqi Ockham officially to EU Supreme Court for an appeal of anti-dumping duty of shoes, which China Xieqi “smile”appears at the top of the curve.
Through the investigation discovery, Chinese shoe industry’s rising, vacillated the EU country monopolistic position. The part European country forms an alliance, take protects our country shoe industry supported price and so on as, initiated has limited the Chinese shoe industry to enter the European market all sorts of barrier motion, this limit was in the recent 15 years. Speaking of the Chinese shoes business, regardless in the energy has had the huge impact from the time, even arrived at the situation which does not have may tolerate. This time, Austria Kang takes the lead to initiate the appeal which adjudicates to European Union, besides asks for the justice, the biggest goal lies to the common people proved the Chinese shoe contains the technology content had already had the international level.
It is worth mentioning that, in recent years with the international new standards emerging in China, not only did not demonstrate xieqi fear emotions, is building the “smiling curve” Castle. In product development and increase the intensity to strong scientific and technological strength and continuous technological innovation leads the industry product turnover. And also optimization of shoe-making device configuration structure and efficiency, improve product innovation in the design elements, and establish a stable growth of sales channels, including understanding the various types of retailers, wholesalers and distributors engaged in solid overall planning of shops from single channel advantage to diverse channels.
We all know that China has a wealth of resources, improving the industrial chain, large processing capacity, and improve sales and marketing, etc., all of which contribute to the development of comprehensive advantages still exists, we can imagine today’s shoes industry upgrade is not that difficult. Plus international market prospects, foreign economy reflects the momentum that the purchasing power of residents began to return, consumption growth promoting shoe retail upgrade, and it also helps to promote the shoe industry exports.
Draw a curve for the “smiling” become xieqi, therefore, to actively promote China Xieqi brand value, brand image in the international market in rowing. We have reason to believe that China’s transformation by virtue of tenacious xieqi, access to international markets the unanimous endorsement of the, in the vast international market sailing toward the “smiling curve” exert on both ends.